Despite shaky evidence, advertisements around drug and alcohol use, and its impact on health and safety, tend to use scare and shock tactics.
Here is a new ad from New Zealand, whilst it seems quite light hearted it still leaves an impression.
Video sourced from MaoriTelevision's YouTube Channel 2013 http://youtu.be/P8KAaf45g5U
Hopefully, we'll see a good evaluation of this ad campaign and its impact to add to the research of what is effective in prompting behaviour change.
The official blog of the Drug ARM Australasia, Mental Health Association QLD, and Australian College of Community Services' library.
Brilliant!! This might actually engage a few minds ... Takes the Kiwis to think outside the square!
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