Wednesday, 18 September 2013

Not your usual drug driving ad

Despite shaky evidence, advertisements around drug and alcohol use, and its impact on health and safety, tend to use scare and shock tactics.

Here is a new ad from New Zealand, whilst it seems quite light hearted it still leaves an impression. 

Video sourced from MaoriTelevision's YouTube Channel 2013

Hopefully, we'll see a good evaluation of this ad campaign and its impact to add to the research of what is effective in prompting behaviour change.

1 comment:

  1. Brilliant!! This might actually engage a few minds ... Takes the Kiwis to think outside the square!